Andar and Lycra Participate in 'Intertextile Shanghai 2024' > K-Culture

Andar, led by CEO Kim Cheol-woong and Gong Seong-a, has participated in the world’s largest textile exhibition, 'Intertextile Shanghai', from August 27 to 29, in collaboration with global fiber leader Lycra Company.

Intertextile Shanghai is renowned for showcasing the latest trends in textiles and discussing distribution and business opportunities. Andar, a leading brand in K-Athleisure, demonstrated its strong partnership with Lycra Company at the event.

Key highlights of their participation include:

Collaborative Showcase: Andar exhibited innovative products made with Lycra’s yarns, receiving high praise from global buyers. Notably, the Lycra® Adaptive yarn was featured in Andar’s newly developed 'Air Expert' line, which is gaining significant attention as a next-generation athleisure staple.

Leadership Engagement: Andar’s CEO Kim Cheol-woong and Lycra’s CIO Steven Stewart attended the event to strengthen their technological alliance and discuss exclusive new material developments.

The event underscored the collaboration’s potential to advance product quality and innovation in the athleisure sector.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:54:53 K-Beauty / Fashion에서 이동 됨]