HUF Opens First Standalone Pop-Up Store to Celebrate 1st Anniversary > K-Culture

HUF, the global streetwear brand managed by Recipe Group, has launched its first standalone pop-up store in Seongsu-dong to mark its one-year anniversary.

The pop-up store features the brand's 24FW collection, including new items and collaborations with artist Reddy, as well as collections with "Punched Drunk Parties" and "Opening Projects." The fall/winter season combines HUF's iconic logo and innovative graphic designs, blending classic and modern aesthetics.

The collection highlights include pigment-dyed fabrics, unique finishes, and bold 3D embroidery. The outerwear, crafted from 400 GSM heavy-weight fleece, reinterprets varsity, workwear, and military styles with enhanced functionality.

The pop-up will also showcase HUF’s autumn collection, including popular items like the arch logo and sandwich graphic ringer tees, new H-logo raglan tees and hoodies, and upcoming shirt lines in September. Notably, the pop-up features the HUFX REDDY Pinnacle collection, a collaborative line with artist Reddy that gained significant popularity following its release in April.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:54:46 K-Beauty / Fashion에서 이동 됨]