Musinsa Presents at Korea-Japan Retail Conference > K-Culture

Musinsa, represented by Global Headquarters Head Heo Chul, participated in the '2024 Korea-Japan Retail Conference' held at Meiji University from August 22-24. Musinsa discussed its successful entry into the Japanese market and shared strategies for global expansion of K-fashion brands.

Since establishing Musinsa Japan in 2021, Musinsa has focused on supporting K-fashion brands' overseas growth, leveraging its experience with designer brands in Korea. Currently, Japan accounts for over 40% of Musinsa's global store transactions.

Musinsa has also actively promoted K-fashion through pop-up stores in Tokyo and Osaka and has facilitated market entry for Korean designers by hosting showroom events with major Japanese buyers. The company plans to continue supporting the international expansion of K-fashion brands.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:54:53 K-Beauty / Fashion에서 이동 됨]