Samsung Fashion Speeds Up MZ Generation Brand Development > K-Culture

Since 2019, Samsung Fashion has been aggressively cultivating brands aimed at the MZ generation (Millennials and Gen Z), with a total of six brands launched in this period.

Key Brands and Launch Dates:

2019: KOOHO PLUS
2021: COTELLO
2022: SHIFT G, SAND SOUND
2023: THE APERTURE
2024: ANGGA
Strategy and Performance:

Agile Operations: Brands like SHIFT G, COTELLO, and KOOHO PLUS are managed by dedicated teams within Samsung Fashion’s flexible structure, ensuring rapid response and innovation.
Revenue Growth: Brands have seen significant sales increases this year, with growth ranging from 10% to 170% compared to the previous year.
Distribution Channels:

Department Stores: KOOHO PLUS and SHIFT G are present in major department stores such as Hyundai Seoul and Shinsegae Centum City.
Online Sales: Brands like SAND SOUND, THE APERTURE, COTELLO, and KOOHO PLUS primarily sell through their own SSF shops and external platforms like W Concept and Musinsa.
International Expansion: ANGGA has started expanding into international markets, with plans to enter Japanese and U.S. stores in the fall.
Brand Highlights:

SHIFT G: Known for its workwear and exclusive collaborations with brands like Hall of Scotland and Gramicci.
COTELLO: Focuses on versatile feminine daily wear, excelling in knitwear.
KOOHO PLUS: Offers streetwear for urban women.
THE APERTURE: Will introduce vintage-inspired items and genderless designs.
SAND SOUND: Emphasizes Western vintage designs.
ANGGA: Aims to establish itself with contemporary feminine designs using jersey and mesh materials.
Samsung Fashion’s approach combines agile marketing, diverse product lines, and strategic distribution to target the dynamic MZ generation effectively.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:55:00 K-Beauty / Fashion에서 이동 됨]