'Sansan Gear' Targets 20-30s Fanbase > K-Culture

Activewear brand Sansan Gear is rapidly gaining popularity among people in their 20s and 30s. Launched in 2019 and led by CEO Lee Sang-yeop, the brand has seen consistent sales growth, thanks to its alignment with the gorpcore trend. Key distribution channels include Kream, its own online store, the Hapjeong flagship store, and various international boutiques.

This year, Sansan Gear is focused on expanding its brand recognition through diverse collaborations and international distribution. Notable partnerships include collaborations with indie dance music label The International, casual brand Boylongface, and most recently, ASICS. Upcoming collaborations with Puma are also planned, reinforcing the brand's active image.

In terms of distribution, the brand has expanded to 44 boutiques this fall/winter season—19 in Korea and 25 overseas, marking a 10-store increase internationally. The brand is currently stocked in renowned stores such as Japan's GR8, PULP, H BEAUTY & YOUTH, France's REFORME RENNES, and the UK's THIS THING OF OURS.

Additionally, Sansan Gear has made its debut at Paris Fashion Week for the 2024 F/W and 2025 S/S seasons through showrooms, with plans to continue expanding its presence in Paris for the 2025 S/S season.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:54:53 K-Beauty / Fashion에서 이동 됨]