SJ Group Opens RAINS Pop-Up Store in Seoul > K-Culture

SJ Group (CEO Lee Joo-young) has announced the exclusive distribution partnership with Danish fashion brand RAINS and is opening its first pop-up store in South Korea.

RAINS, known for its signature waterproof fabrics and stylish outerwear, bags, boots, and accessories, is the seventh fashion brand under SJ Group's management, following Kangol, Kangol Kids, Helen Kaminski, Pan Am, LCDC TM, and Eco Golf Apparel. This pop-up store marks RAINS' debut in the Korean market under SJ Group's exclusive distribution.

The RAINS pop-up store, themed around "Fashionable Function," will open at LCDC SEOUL in Seongsu-dong from August 30 through February 28 of the following year. The store’s design will explore the relationship between nature and man-made elements, reflecting RAINS' focus on weatherwear.

Additionally, RAINS is launching its official online store on August 28 to complement the physical pop-up presence.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:54:46 K-Beauty / Fashion에서 이동 됨]