2024 Paris Olympics: Korean Fashion Brands Reap Major Marketing Wins > K-Culture

The 2024 Paris Olympics were a massive win for fashion brands in Korea!

Brands like North Face, Kolon Sport, and Fila saw incredible marketing success thanks to their sponsorships and the standout performances of the athletes they supported.

North Face decked out Team Korea and saw their "Replica" series fly off the shelves, especially with jackets and T-shirts topping sales charts. Kolon Sport, which sponsored the archery team, created a frenzy with their "Archery Hat," which quickly sold out due to its sleek design and functionality. Fila made waves with their "Assassin Look" jacket, worn by shooting star Kim Yeji, gaining global attention on social media.

These brands brilliantly leveraged the Olympics to boost their visibility and sales, making this year's games a fashion marketing triumph!

[이 게시물은 최고관리자님에 의해 2025-03-17 11:55:00 K-Beauty / Fashion에서 이동 됨]