Young Fashion Brands Flock Back to Myeongdong > K-Culture

Young fashion brands are returning to Myeongdong, with the area seeing a resurgence in popularity. Since last December, brands like 이미스, 마리떼프랑소와저버, 무신사스탠다드, and recently 시눈, 마뗑킴, and 커버낫 have opened flagship stores in the district.

The influx of these emerging brands, which gained popularity online during the pandemic, is shifting focus to Myeongdong due to its high foreign tourist revenue. Currently, fashion and fashion accessory stores make up over 30% of the retail presence in Myeongdong.

Vacancy rates in Myeongdong have seen significant fluctuations over the past five years, from a high of 49.5% in 2022 to 6.8% in the first half of 2024, nearing pre-pandemic levels.

Central Myeongdong, particularly around Central Road, remains a prime location. Notably, MLB has relocated to a more prominent spot following the area’s recovery.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:55:00 K-Beauty / Fashion에서 이동 됨]